From a 1980s limited edition set of McDonaldland Character enamel pins sent out to Canadian McDonalds restaurants! From set 809 of 2500.
Character: Birdie the Early Bird
Birdie the Early Bird is a McDonalds mascot introduced in 1980 to promote the breakfast menu, specifically the Egg McMuffin! Birdie hatched from a giant egg that fell from the sky into McDonaldland.